CPi - Création d'un produit innovant

Projet - Chooz

Chooz

Année 2014
Entreprise Sanofi
Programme Concept
Projet Lauréat

In 2016, Sanofi will launch a new treatment against cholesterol. Cardiovascular diseases are a major cause of death around the world. Cholesterol, even though a major risk factor, is widely ignored by the public, due to the absence of visible symptoms. But if so many people keep ignoring their condition, this battle might be fought for nothing…

How can we make people interested in cardiovascular risk factors and in their perso- nal cholesterol level monitoring?